After being in the business events industry for many years now I have come to the conclusion that 99.99% of the time, the appropriate response to the question ‘how is business going?’ is either ‘extremely busy’ or ‘flat out.’ We work in such a vibrant and ever changing industry that we constantly have to keep on our toes to stay on top of trends, technology and relationships, all whilst still doing our day to day role.
An entire day in the office provides the opportunity to sit and plug away at the computer, answering emails. This can make us feel quite efficient but are we really considering the bigger picture or just getting ‘stuck’ in the details?
This industry is one where we can all agree face-to-face interaction is king. It is crucial to nurture and develop existing relationships and to establish new ones. We also need to be sure we are across new trends and technology to ensure our business is relevant. If we spent all of our time in the office we would miss these opportunities, and this would have an impact on business development and innovation. Therefore I would argue the time spent out of the office is the most productive thing you can do and is the vital element to ensure we’re a step ahead of the competition.
The issue is we can’t ignore our day jobs, because there are some emails – that if we don’t reply to them, the world will end right? We understand this, which is why we work hard to make AIME a worthwhile and valuable event for each attendee. Attending as a visitor is free and allows you to achieve much more than two day’s in the office worth of business! At AIME you can network, meet new clients and develop existing relationships. With over 750 exhibitors from five continents, any information or contacts you need are at your fingertips. The Innovation Zone displays all the latest technology for the industry in one place. AIME Knowledge has 17 sessions this year, there is something for everyone to stay on top of trends and further personal and professional development. Attend a Destination Presentation to select your next event destination.
AIME is your one-stop-shop and whilst it may feel like two days is too long to spend outside of the office it’s not, because what you will accomplish in two days will prove to be all you need.
AIME is the largest business events exhibition in Australia. To register for free, click here or pay $25 on the day.
Author: Christina Rea is the Marketing & Sponsorship Executive at Reed Travel Exhibitions